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Funding and Process
January 21, 2016
I thought getting this project up and running would take no time. I figured that I would just have to raise the money and buy the scarves, sort of like asking my mom for a little bit of money before I go into Town to shop my friends. I literally could not have been more wrong. Between junior year, standardized testing, soccer, NCL, a boyfriend and all the other crazy things going on, it took way longer and was much more involved than I thought it would be. The hardest part though, was getting it off the ground. Figuring out how to start this project was extremely difficult. I brainstormed and threw ideas back and forth with the family friend I wrote about in my last post She was one of the main inspirations for my project and I am so grateful she took the time to help me create this. Anyway, my first order of business was to figure out how I was going to fund the scarves. I began researching sites online that sold them, and I determined that the average price of a good quality scarf was about $20. The Breast Health Specialist had told me that 25 scarves would be a good number for the first donation. So I knew I would need to raise at least $500. My initial thought was HOW in the world was I going to raise that much money. From NCL, I knew of an organization that had raised money for something similar, but not exactly the same thing. I spent a long time drafting an email to send to the woman in charge. I had to pitch my idea in a way that would make her unable to say no. Finally, after a few days she emailed back basically just saying she couldn’t help me. It was the first thing I tried to do for my project and it was hard not to feel a little defeated. I didn’t understand why she couldn’t help me. It was frustrating investing time into ideas that revolve around a certain person’s help only to have them email you back weeks later to find out that they can’t help. If she couldn’t help, it would have been nice to know that sooner! I was back to the drawing board after that. I had never done anything like this by myself before. I was lost. The first thing I thought of after that was a bake sale. My high school has over 2,000 kids and I was thinking that maybe that could work, but I really wanted it to be bigger than that. Then I thought well it's October, breast cancer awareness month, and my soccer team has a pink day game, but it was 2 days away and I knew I wouldn’t have been able to get everything I needed together before then. So once AGAIN I was back to square one. Then I had a breakthrough. It suddenly occurred to me that I didn’t have to raise this money alone. That’s when I got the idea to try to use social media. For the amount of money I wanted to raise, I would have needed my bake sale to be open for weeks and my pink game to happen more than once. But, between me and all my best friends, we have over 10,000 Facebook friends. I decided that sharing a GoFundMe link on Facebook would be the best choice. That way, people can like it, comment on it and share it with other people they know. I knew GoFundMe would be the best platform for this because it is pretty easy to set up, they take only a small percentage of each donation, it’s accessible for all people, people do not have to create an account to donate, and they are free to like and comment on the campaign. Once my friends and I shared the link on our Facebook timelines, I almost immediately received a bunch of donations and positive comments. I reached the $500 goal within about 12 hours, and received over $1000 of donations in about 2 days. It was so amazing to see people I never met donate to this cause. Wrapped In Love was born! Words cannot express how thankful I am.